Hiiii, I’m Loren Smith, founder of The Lavish Brand Collective. A proud Texan who believes in thinking big, setting major goals, and watching those even bigger results unfold. As a wife, business owner (twice over), HR-adjacent pro, and dog mom, I know firsthand what it’s like to juggle multiple roles while running a successful business. I’m all about normalizing multiple income streams—especially when you’re rocking a 9-5 too.

I know the challenge of balancing personal life with growing a business—trust me, I’ve been there. As the Director of Staffing for an accounting and finance search firm here in Dallas and a very present CEO of my own ventures, I’m living proof that you can thrive in both worlds without compromising your brand or career. Let me show you how!

My mission? To help you elevate your business and personal brand through impactful, strategically executed events. I founded The Lavish Brand Collective to create a community of like-minded female entrepreneurs who are ready to level up. Whether you're hosting a conference, networking event, or ticketed experience, I’m here to guide you through the process of planning and executing events that captivate your audience and drive growth.

Through my experience, I've developed a set of services that not only help you build and elevate your personal brand but also provide event marketing content creation and management that resonates with your community. It’s all about creating long-term, intentional partnerships that move your business forward—and I want that for you too! Let’s work together to bring your big vision to life.